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NJTIA ANNOUNCES NAME CHANGE AS PART OF A REBRANDING INITIATIVE


The New Jersey Travel Industry Association, the state's largest organization representing the travel and tourism industries, will change its name effective August 1, 2014 to the New Jersey Tourism Industry Association (NJTIA).


The announcement of the name change was made Wednesday, July 23, by NJTIA President Sharon Franz and Executive Director Joseph A. Simonetta, CAE.


"The Executive Board agreed that to continue positioning New Jersey as a premier tourist destination, we needed a slight name change,” said Franz, the Sales & Marketing Director at Steel Pier in Atlantic City.


"NJTIA’s mission remains the same: advocating for public policies that encourage the growth and development of New Jersey’s travel and tourism industry," she said. “We are still the ‘Voice of the Tourism Industry’ in this state.”


"The travel and tourism industry employs over 500,000 people in New Jersey," said Simonetta. “It only makes sense to make sure we’ve branded ourselves correctly to properly represent that population.”


NJTIA was established in 1984 and is comprised of associations, businesses, industries, resorts, attractions, destination marketing organizations, transportation companies, cultural arts and historic organizations. The association fosters economic development, generates revenues, creates jobs, and is the leading voice for promoting the knowledge and understanding that travel and tourism – a sector essential to the economy, the image and the quality of life of New Jersey.


"This industry is inextricably intertwined with the health of the state,” Simonetta said. “We’ve been successful in promoting it, and this name change will only assist in our continuous efforts.”

 


Local and federal officials discuss tourism promotion in the region

 

 

2014 New Jersey Conference On Tourism
Atlantic City's Golden Nugget, March 2014

Officers with Greenberg - GREAT PHOTO Artist close-up At Anytime Booth NJ Division of Travel & Tourism Team Audience Good NJ Talent Network Picking prizes Coach Bob & Marilou Halvorsen Coach Hurley & the Steel Pier Gang HMSHost table Jim Atkinson & sharon Adorable joanne_prize_winner Bob Hurley, Sharon, Jim Kirkost, Dean Ellison & 3 Overview Fullerton at podium Six Flags booth Students Vanna White of NJTIA Vicki & Peter Greenberg GREAT Photo

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NJTV coverage of NJ Conference on Tourism, including the most hard hitting economic impact points by Lt. Governor Guadagno about just how important the industry is to our state's economic engine.

 


 

Special Thanks To Our Tourism Partners

nj division of travel and tourism

 

State of New Jersey

Casino Reinvestment Development Authority
HMS Host
Verizon / NJ Shares

Atlantic City Electric
Retail, Hospitality & Tourism
Six Flags Great Adventure

At Anytime
ArtPride New Jersey – Discover Jersey Arts
Greater Wildwoods Tourism Improvement and Development Authority
Star Ledger

CIEE
NJRA

Comcast Cable
Expedia
Media Two
Morey’s Pier
New Jersey Chamber of Commerce
Pepsico
South Jersey Transportation Authority / Atlantic City Airport
Travelhost
Trip Advisor

NJ Campground Owners Association