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Spotlighting the Importance of a Brand

Created in 1969, “Virginia is for Lovers” has stood the test of time as one of the longest-standing tourism brands. Join Lindsey Norment, the Brand Director for Virginia Tourism as she shares how “Virginia is for Lovers” transformed from a simple slogan into an iconic and enduring brand. This session will delve into the history of the brand, explore the impactful campaigns created by Virginia Tourism and share insights into the strategic steps taken to maintain the brand’s relevance over the years.

About Lindsey Norment

Lindsey Norment serves as the Brand Director for the Virginia Tourism Corporation. In this capacity, she leads the Brand department to strategically execute the vision of the iconic Virginia is for Lovers brand with the goal of increasing visitation to Virginia. Ms. Norment has over 15 years of experience in marketing and communications, including ten years at Virginia Tourism. She is a graduate of James Madison University, where she studied Media Arts and Design and is currently pursuing an MBA at the University of Richmond.

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About the NJTIA Annual Conference on Tourism

November 30 & December 1
Resorts Casino Hotel - Atlantic City

Our Annual Conference on Tourism brings together professionals from all sectors of New Jersey’s multibillion dollar tourism industry including associations, businesses, resorts, attractions, destination marketing organizations, transportation companies, as well as cultural, arts, and historic organizations to explore the latest trends and opportunities for the tourism industry.

Our conference will feature over 15 specialized speakers with vital industry topics such as NJ-focused tourism trends and forecasts, branding, education, heritage tourism, customer experience, film updates, podcasting, arts & cultural and more.

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