New Jersey’s Travel & Tourism Industry By the Numbers…
In partnership with State Government, NJTIA helps NJ maintain its high ranking and global presence in the $600 billion national tourism industry. According to Global Insights, the NJ Office of Travel and Tourism’s data research firm, the tourism industry is the third largest business sector in the state accounting for the following.
- Each visitor to the state creates $548 in expenditures, $109 of which goes to businesses not directly related to tourism.
- Each visitor creates $109 in tax receipts, $64 of which goes to local and state authorities, government and non-profits.
- Every 204 visitors pay for 1 New Jersey public school student for the year.
- Every 160 visitors creates 1 new job.
- $2.4 billion in state tax revenues was generated by the travel & tourism industry in 2008.
- $38.8 billion in revenues was generated in 2008.
- 1 out of every 9 New Jerseyans has a job in tourism, more than 1/2 million people.
- Tourism accounts for 10.9% of total employment or $17 billion in wages and salaries.
- If tourism did not exist, each NJ household would have to pay $1,427 more in taxes to maintain current tax receipts.


